2021 Marketing Statistics, Trends and Data for the Events Industry
The scope of the virtual events market The VR Market Boom Begins In 2020 Growth Momentum and CAGR of 32.74% Expected Market Growth 2021-2025 at USD 269.2 Billion The global virtual events market size is expected to reach $657.64 billion by 2030 according to Grand View Research, Inc0 i.e. at a compound annual growth rate of 21.4% from 2022 to 2030
EVENT MANAGEMENT
Hypothetical events in numbers
More than half (54%) of virtual event registrants convert to virtual attendees.
90% of mega event marketers plan to invest in virtual events in the future.
The vast majority (80.2%) of event organizers were able to reach a wider audience through virtual events.
89% of companies using event technology save approximately 200 hours per year. Additionally, some companies (20%) see savings of 360 hours or more per year using event technology.
An astonishing number (97%) of event marketers believe we will see more mixed events in 2021 than ever before.
Half (50.7%) of CEOs believe that in the future all live events will have a virtual dimension.
The majority of event marketers (59.4%) believe that a hybrid solution that manages both virtual and in-person events will be an essential part of their 2021 event strategy
65% of B2B marketers plan to reallocate some or most of their live event budgets to online events, such as webinars.
68% of B2B marketers agree that live events help generate the most leads, while case studies help convert and accelerate leads.
71.5% of event marketers report that virtual engagement tools will play a large role in their event strategy for 2021
The majority (62.6%) of event marketers work with a production services company to help implement their virtual events.
Nearly all respondents (96%) in the business and professional services industry believe that events provide valuable opportunities for attendees to form personal connections in an increasingly digital world.
92% of marketers believe event programs make it easier to achieve business results.
Among marketers who are currently using event software, most (80%) have no problem proving ROI.
Majority (89%) of those who use event software believe they save time when planning events.
The majority of event technology users (89%) save approximately 200 hours per year. Additionally, some (20%) of respondents see savings of 360 hours or more per year using event technology.
Overperforming companies are twice as likely to use event software that integrates with other core business platforms.
90% of event marketers believe it is important to provide an attendant experience tailored to their interests.
Businesses that use event software are 24% more likely to demonstrate an event return on investment than those that do not use event software.
More than half (64%) event marketers say the main reason for hosting events is brand awareness of their company or product.
39% of event marketers believe that email marketing is the most effective channel for promoting events.
Most event marketers (79%) integrate their event software with CRM
27% of all virtual/hybrid meetings will use mobile apps.
91% of respondents believe that event programs facilitate the achievement of business results.
22% of survey respondents said that multi-day conferences have the greatest impact on key business goals.
37% of respondents primarily measure attendee engagement and satisfaction as a key performance indicator for event success.
More than half (67.7%) event marketers find it more difficult to keep attendees engaged during sessions at virtual events.
The average virtual attendee watches 68% of a virtual session lasting 20 minutes or more.
Average number of sessions per virtual event is 12
Most virtual sessions (58%) are smaller in size, with a live attendance limit of 300 people.
Only 14% of virtual event sessions are a larger major format.
62% of virtual events are one-day events
The majority of respondents (63%) believe that tools to engage virtual attendees will play a major role in event strategies
”2021 Marketing Statistics, Trends and Data for the Events Industry
If you are interested in a more comprehensive list of event marketing, event management and event planning statistics, we send it to your inbox, just state your interest and tell us about it at info@vexpo360.com
Industry Statistics Important Events - Virtual Events Statistics - Hybrid Event Statistics - Events Industry Statistics - Events Marketing Budgets and Trends - Events Technology - Event Sponsorship Statistics - Event ROI Statistics - Attendance Participation Statistics - Gender Diversity Statistics.”
- vExpo360
دراسات - احصائات
حصص الدول في سوق الأحداث الافتراضية
تعتقد الغالبية (89٪) ممن يستخدمون برامج الأحداث أنهم يوفرون الوقت عند التخطيط للأحداث
يعتقد 90٪ من مسوقي الأحداث أنه من المهم توفير تجربة مصاحبة مصممة خصيصًا لمصالحهم
يقول أكثر من نصف (64٪) مسوقي الأحداث إن السبب الرئيسي لاستضافة الأحداث هو الوعي بالعلامة التجارية لشركتهم أو منتجهم
يعتقد 39٪ من مسوقي الأحداث أن التسويق عبر البريد الإلكتروني هو القناة الأكثر فاعلية للترويج للأحداث
يقوم معظم مسوقي الأحداث (79٪) بدمج برامج الأحداث الخاصة بهم مع CRM
27٪ من جميع الاجتماعات الافتراضية / المختلطة ستستخدم تطبيقات الأجهزة المحمولة
62٪ من الأحداث الافتراضية هي أحداث ليوم واحد
قال 22٪ من المشاركين في الاستطلاع أن المؤتمرات متعددة الأيام لها التأثير الأكبر على أهداف العمل الرئيسية
37٪ من المشاركين يقيسون في المقام الأول مشاركة الحضور ورضاهم كمؤشر أداء رئيسي لنجاح الحدث
يجد أكثر من نصف مسوقي الأحداث (67.7٪) صعوبة أكبر في الحفاظ على تفاعل الحضور أثناء الجلسات في الأحداث الافتراضية
يشاهد متوسط الحضور الافتراضي 68٪ من جلسة افتراضية تستغرق 20 دقيقة أو أكثر
متوسط عدد الجلسات لكل حدث افتراضي هو 12
معظم الجلسات الافتراضية (58٪) أصغر حجمًا ، ويبلغ حد الحضور المباشر 300 شخص
14٪ فقط من جلسات الأحداث الافتراضية هي تنسيق رئيسي أكبر
يعتقد غالبية المستطلعين (63٪) أن أدوات إشراك الحضور الظاهري ستلعب دورًا رئيسيًا في استراتيجيات الحدث
إحصاءات واتجاهات وبيانات التسويق لعام 2021 لصناعة الأحداث
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