2021 Marketing Statistics, Trends and Data for the Events Industry

Hypothetical events in numbers

• More than half (54%) of virtual event registrants convert to virtual attendees.

• 90% of mega event marketers plan to invest in virtual events in the future.

• The vast majority (80.2%) of event organizers were able to reach a wider audience through virtual events.

• 89% of companies using event technology save approximately 200 hours per year. Additionally, some companies (20%) see savings of 360 hours or more per year using event technology.

• An astonishing number (97%) of event marketers believe we will see more mixed events in 2021 than ever before.

• Half (50.7%) of CEOs believe that in the future all live events will have a virtual dimension.

• The majority of event marketers (59.4%) believe that a hybrid solution that manages both virtual and in-person events will be an essential part of their 2021 event strategy

• 65% of B2B marketers plan to reallocate some or most of their live event budgets to online events, such as webinars.

• 68% of B2B marketers agree that live events help generate the most leads, while case studies help convert and accelerate leads.

• 71.5% of event marketers report that virtual engagement tools will play a large role in their event strategy for 2021

• The majority (62.6%) of event marketers work with a production services company to help implement their virtual events.

• Nearly all respondents (96%) in the business and professional services industry believe that events provide valuable opportunities for attendees to form personal connections in an increasingly digital world.

• 92% of marketers believe event programs make it easier to achieve business results.

• Among marketers who are currently using event software, most (80%) have no problem proving ROI.

• Majority (89%) of those who use event software believe they save time when planning events.

• The majority of event technology users (89%) save approximately 200 hours per year. Additionally, some (20%) of respondents see savings of 360 hours or more per year using event technology.

• Overperforming companies are twice as likely to use event software that integrates with other core business platforms.

• 90% of event marketers believe it is important to provide an attendant experience tailored to their interests.

• Businesses that use event software are 24% more likely to demonstrate an event return on investment than those that do not use event software.

• More than half (64%) event marketers say the main reason for hosting events is brand awareness of their company or product.

• 39% of event marketers believe that email marketing is the most effective channel for promoting events.

• Most event marketers (79%) integrate their event software with CRM

• 27% of all virtual/hybrid meetings will use mobile apps.

• 91% of respondents believe that event programs facilitate the achievement of business results.

• 22% of survey respondents said that multi-day conferences have the greatest impact on key business goals.

• 37% of respondents primarily measure attendee engagement and satisfaction as a key performance indicator for event success.

• More than half (67.7%) event marketers find it more difficult to keep attendees engaged during sessions at virtual events.

• The average virtual attendee watches 68% of a virtual session lasting 20 minutes or more.

• Average number of sessions per virtual event is 12

• Most virtual sessions (58%) are smaller in size, with a live attendance limit of 300 people.

• Only 14% of virtual event sessions are a larger major format.

• 62% of virtual events are one-day events

• The majority of respondents (63%) believe that tools to engage virtual attendees will play a major role in event strategies

”2021 Marketing Statistics, Trends and Data for the Events Industry

If you are interested in a more comprehensive list of event marketing, event management and event planning statistics, we send it to your inbox, just state your interest and tell us about it at info@vexpo360.com

Industry Statistics Important Events - Virtual Events Statistics - Hybrid Event Statistics - Events Industry Statistics - Events Marketing Budgets and Trends - Events Technology - Event Sponsorship Statistics - Event ROI Statistics - Attendance Participation Statistics - Gender Diversity Statistics.”

- vExpo360

دراسات - احصائات

حصص الدول في سوق الأحداث الافتراضية

• تعتقد الغالبية (89٪) ممن يستخدمون برامج الأحداث أنهم يوفرون الوقت عند التخطيط للأحداث

• يعتقد 90٪ من مسوقي الأحداث أنه من المهم توفير تجربة مصاحبة مصممة خصيصًا لمصالحهم

• يقول أكثر من نصف (64٪) مسوقي الأحداث إن السبب الرئيسي لاستضافة الأحداث هو الوعي بالعلامة التجارية لشركتهم أو منتجهم

• يعتقد 39٪ من مسوقي الأحداث أن التسويق عبر البريد الإلكتروني هو القناة الأكثر فاعلية للترويج للأحداث

• يقوم معظم مسوقي الأحداث (79٪) بدمج برامج الأحداث الخاصة بهم مع CRM

• 27٪ من جميع الاجتماعات الافتراضية / المختلطة ستستخدم تطبيقات الأجهزة المحمولة

• 62٪ من الأحداث الافتراضية هي أحداث ليوم واحد

• قال 22٪ من المشاركين في الاستطلاع أن المؤتمرات متعددة الأيام لها التأثير الأكبر على أهداف العمل الرئيسية

• 37٪ من المشاركين يقيسون في المقام الأول مشاركة الحضور ورضاهم كمؤشر أداء رئيسي لنجاح الحدث

• يجد أكثر من نصف مسوقي الأحداث (67.7٪) صعوبة أكبر في الحفاظ على تفاعل الحضور أثناء الجلسات في الأحداث الافتراضية

• يشاهد متوسط الحضور الافتراضي 68٪ من جلسة افتراضية تستغرق 20 دقيقة أو أكثر

• متوسط عدد الجلسات لكل حدث افتراضي هو 12

• معظم الجلسات الافتراضية (58٪) أصغر حجمًا ، ويبلغ حد الحضور المباشر 300 شخص

• 14٪ فقط من جلسات الأحداث الافتراضية هي تنسيق رئيسي أكبر

• يعتقد غالبية المستطلعين (63٪) أن أدوات إشراك الحضور الظاهري ستلعب دورًا رئيسيًا في استراتيجيات الحدث

إحصاءات واتجاهات وبيانات التسويق لعام 2021 لصناعة الأحداث

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